Direct Hit
At approximately 1:54am local time last night/this morning, we were putting the final touches on a commercial I was producing. For those of you who would like to work in TV, we started shooting at 3:00pm -- nearly eleven hours earlier. We had our production meeting three hours before that. The commercial is 30 seconds. You do the math. And that was just the shooting. The editing comes next, followed by the nitpicking. But if you love the art, you need to love the trip to Home Depot to buy the paint. I think it was... me, who just said that. As the Producer, sometimes it is my role to drive the bus and make sure that everyone is on that bus with me. Sometimes it is my job to just be a passenger and to make sure we are driving in the right direction. In this case, there was no problem with the direction. For this project, there was another freelance employee who jumped in behind the wheel and hit the accelerator. He was the Director and Cameraman, Editor and Visionary. One of the m...